LeBron James lunches his latest Signature Shoe

Sport.

LeBron James snapping one of the shoes

King James unveils a pop-up store in Cleveland, OH to launch his latest signature shoe.

On Monday morning, Nike released a new commercial commemorating the start of LeBron James' 15th season in the NBA.

Later in the day, Nike revealed that Cleveland will get the first shot at buying the shoe the spot is intended to promote.

According to Nike, the store -- named 'the 15' -- will sell three colorways of James' new signature sneaker, including "the Ghost," "Ashes" and "Pride of Ohio." The shop will also sell James' new Cleveland Cavaliers Nike jersey, as well as exclusive t-shirts.

LeBron James is arguably the greatest athlete alive. Some even argued that the legendary Michael Jordan's skills was below James athletic prowess.

Source: wKyc.com

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