Entertainment. MMG boss, Rick Ross has officially launched his haircare products, RICH. The campaign for the product has been on going for months now on the rapper's IG page @richforever and a fresh page @richbyrickross was separately created for the product which has attracted more than 23,000 followers. Music and business mogul Diddy endorsed the products earlier today. Rick Ross is also the proud owner of Belair  Rose, wine and spirit  drink which is doing so well in the market globally.